Maximizing Tweet Reach
When it comes to using Twitter to grow an online business, brand, or just to pull traffic to your website - there are a lot of ways to make the most of each tweet that goes out. I think a lot of people think they can just sign up and spam hashtags and that will be enough. It will not help!
Knowing your audience is probably the most important thing. If you are talking to and tweeting for the wrong people, you will not increase traffic or sales. Being personable and talking to your audience is better than talking AT them. You want to drive people to consider your website and want to click on things, not discourage them. As mentioned, spamming hashtags does not work. You want to only stick to ones directly relevant to what you are posting, no matter what is trending.
What other ways or tips would you recommend to people using Twitter to gain traffic to their website or business?
I have used Twitter on an off for business since 2008. Back then, it was a lot harder to do but today seems to have many advantages if you know how to use it. You want to focus on things that are happening in the here and now so your tweets are relevant. If you focus too hard in the future or something from the past, people will lose interest. For businesses, this means mentioning holidays, events, etc. at the right time. Not too early, not too late. Making use of photos and videos also helps. It brings more attention to not only the tweet but the entire Twitter page for your business. Both of which can boost interactions by as much as 30%. It helps to talk to people too. Be interactive. Ask people their opinions. Get feedback.
It brings more attention to not only the tweet but the entire Twitter page for your business. Both of which can boost interactions by as much as 30%.
I did not know this. That makes a pretty big difference! I wonder if use of emojis does anything as well. I am not sure if people are more inclined to click or not lick based on someone's use of emojis in a tweet. I will have to look into this.
Solid advice though!