Best way to optimize meta tags?
I know optimization is key for ranking higher and better on search engines, especially on Google. That being said, when it comes to on-page SEO - I know there is a big emphasis on optimizing meta tags. What is the best approach to ensure that the coding is read properly through the search engines for the best possible ranking?
The best way I would say is to start from the top and work down. Make sure your titles are grammatically correct, to the point, and are attention grabbing. You want to make sure all of your titles or header tags H1-H6 are being properly used. The bulk of on-page SEO is just using the right formatting. The content will still matter more than anything though so even if you did everything else right, if the content is just not valuable, it will not rank well.