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Should I focus on e-mail marketing more than social media marketing?

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ItsJake
(@itsjake)
Eminent Member
Joined: 12 months ago
Posts: 10
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I was under the impression that e-mail marketing has all but been done away with. It seems like no one really talks about it much but I was looking at percentage breakdowns and social media still seems to preform below e-mail marketing. This is in terms of clicks and interactions with the e-mail vs the social media post.  Should I focus on e-mail marketing more than social media marketing? 


   
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AMGrind
(@amgrind)
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Joined: 12 months ago
Posts: 11
 

E-mail marketing is more important, by far. If you can get people to sign up to an e-mail list, that is virtual gold. 

To give you an example: For every 1,500 click you get through e-mail, you will get roughly 200 on Facebook and 75 clicks on Twitter. 

Social media is great for boosting and supplementing but e-mail is still the best way to maintain traffic, improve sales, and everything else really. 


   
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ItsJake
(@itsjake)
Eminent Member
Joined: 12 months ago
Posts: 10
Topic starter  

Posted by: @amgrind

E-mail marketing is more important, by far. If you can get people to sign up to an e-mail list, that is virtual gold. 

To give you an example: For every 1,500 click you get through e-mail, you will get roughly 200 on Facebook and 75 clicks on Twitter. 

Social media is great for boosting and supplementing but e-mail is still the best way to maintain traffic, improve sales, and everything else really. 

 

Wow. I really thought social media did better than that. After reading this, I did look up how they do in terms of per-click analytics and Twitter doesn't seem to do much in comparison. I guess that is better for directly selling items and getting people to click very niche things. Facebook does do better for sure. I will work on setting up an e-mail marketing plan since I have time off for the holidays. Thanks for the information!

 


   
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