Best Email Marketing Tools That Every Small Business Owner Needs

Email marketing is one of the most efficient and effective ways to reach out to customers and promote your products or services. But with so many email marketing tools on the market, it can take time to determine which tool is right for you. In order to get the most out of email marketing, however, you need the right tools.

 

That’s why we’ve put together this comprehensive guide on email marketing tools for small businesses. This post will examine best email marketing tools that every small business owner should use. These tools can help you grow your email subscriber list, create and send email campaigns, measure your email performance, and more. Whether you’re brand new to email marketing or you’re looking for a new tool to try, this guide has everything you need to start using email marketing effectively today.

 

Email service provider (ESP)

 

An email service provider, or ESP, is a company that provides email marketing tools and services. An ESP allows you to easily create email campaigns and send them to your email subscriber list.

 

When choosing an ESP, you must consider factors like the number of subscribers you have, the type of email campaigns you want to create, and your budget. The following are some of the most popular email service providers on the market:

 

1. MailChimp:MailChimp is one of the most popular email marketing tools, and for a good reason. It’s easy to use and offers a wide range of features, including email templates, A/B testing, list segmentation, and more. It also has a free plan for small businesses that allows you to send up to 12,000 emails per month.

 

2. ConvertKit:ConvertKit is a newer email marketing tool quickly gaining popularity thanks to its powerful features and user-friendly interface. It offers list segmentation, email automation, opt-in forms, and more. It also has a free trial, so you can try it before you buy it.

 

3. Emma: Emma is another email marketing tool that offers a wide range of features, including email templates, A/B testing, list segmentation, contact management, and more. It also has a free plan for small businesses that allows you to send up to 2,000 emails per month.

 

4. SendGrid:SendGrid is an email service provider that’s specifically designed for businesses that send high volumes of email. It offers a variety of features like customizable templates, automated email campaigns, list segmentation, and more. It also has a free plan for small businesses that allows you to send up to 40,000 emails per month.

 

5. ActiveCampaign: ActiveCampaign is an all-in-one email marketing tool that offers everything from email automation to contact management to list segmentation. It’s perfect for businesses that want a comprehensive email marketing solution. It also has a free trial so you can try it before you buy it.

 

Email marketing automation tools

 

In addition to email service providers, many businesses use email marketing automation tools to streamline their email marketing efforts and improve the results they get from email campaigns. These tools are especially useful for businesses with more extensive subscriber lists that send multiple email campaigns regularly.

 

Some of the most popular email marketing automation tools on the market include:

 

1. Drip:Drip is a popular email marketing tool that offers email automation and email segmentation features, among others. It also has a free plan for small businesses that allows you to send up to 100 emails per month.

 

2. HubSpot Marketing:HubSpot Marketing is a popular email marketing tool that offers email segmentation, personalization, and automation features, among others. It has a free plan for small businesses that allows you to send up to 300 emails per day.

 

3. ActiveCampaign:As we mentioned above, ActiveCampaign is an all-in-one email marketing solution that includes email segmentation and email automation features, among others. It also has a free trial, so you can try it before you buy it.

 

Other email marketing tools for small businesses

 

Aside from email service providers and email automation tools, many other email marketing tools can help small businesses improve their email marketing efforts. Some of these tools include email list growth tools, email scheduling, and tracking tools, email testing tools, and email recovery tools.

 

For example, a popular email list growth tool is LeadPages, which allows you to quickly build high-quality email subscriber lists by providing optimized opt-in forms for your website. Other email list growth tools include OptinMonster, Sumo, and Thrive Leads.

 

An email scheduling and tracking tool popular among small businesses is CoSchedule, which allows you to schedule your email campaigns in advance easily and track their performance over time. Other email scheduling and tracking tools include MailChimp's email scheduler feature and email tracking tools like Yesware.

 

Finally, email testing tools such as Email on Acid or Litmus allow you to quickly test your email messages to ensure that they render correctly across different email clients and devices. Email Policy Tester, Test email address, or Inbox Inspector are other email testing tools.

 

Summary

 

If you’re looking for email marketing tools that can help you streamline your email marketing efforts and improve the results you get from email campaigns, it’s worth exploring the options available to you. Whether you’re looking for email service providers, email marketing automation tools, or both, plenty of great options can help you get the results you’re looking for.​

 

FAQs – Frequently Asked Questions

 

What are email service providers, and how do they differ from email marketing automation tools?

 

Email service providers are email platforms that allow you to send email campaigns to your subscribers. Email marketing automation tools, on the other hand, help you automate various aspects of your email marketing campaigns, such as email segmentation, email personalization, email list growth, email scheduling, email tracking, and more.

 

What are some of the key features to look for in email marketing tools?

 

Some key features to look for in email marketing tools include email segmentation, email personalization, email automation, email list growth capabilities, scheduling and tracking features, testing tools, and email recovery tools.

 

How can email marketing tools help small businesses improve their email marketing efforts?

 

Email marketing tools can help small businesses improve their email marketing efforts by automating various aspects of their email campaigns, such as email segmentation, email personalization, and more. Additionally, these tools can help you grow your email subscriber lists, schedule email campaigns in advance, and track the performance of your email campaigns over time. Ultimately, using email marketing tools can help you generate better results from your email marketing efforts.

 

What are the benefits of email marketing tools for small businesses?

 

There are many benefits of email marketing tools for small businesses, including the ability to automate various aspects of email marketing campaigns, grow email subscriber lists, schedule email campaigns in advance, and track email campaign performance over time.

Additionally, email marketing tools can help you improve email open and click-through rates, boost conversions and sales, and more. Overall, these tools can help small businesses streamline their email marketing efforts and achieve better results from their email marketing efforts.